AI COACHING

The coach who picks up
right where you left off.

Structured sessions with a coach who builds real context over time. Honest. Direct. Not a fresh start every week.

2 free sessions. No credit card.

50 Coaches to choose
24/7 Always available
about 60 min Real coaching across 2 sessions
$28/mo After your free sessions
How it works

Three steps, no friction

Pick someone who feels right, talk it through, decide if you want to keep going.

1

Pick a coach

Fifty voices, lenses, and styles. Choose by what you're working on or who feels like a fit.

2

Meet free

Two free coaching sessions, each about half an hour. Not scripted chatbot replies. No card.

3

Keep going

Same coach, every time. Builds context with you over weeks. $28/mo when you're ready, cancel anytime.

Common questions

Before you start, the things people ask

The questions that come up the most. Not a help center, not a sales pitch.

Is this a real coach or AI?

It's an AI coach. We never hide that. The 50 coaches you see have their own personas, voices, and styles, and the AI behind each one is tuned to coach in that voice. It's not a therapist, not a doctor, not a friend pretending to be human. It's a coach you can talk to anytime, who remembers you, and pushes back when it matters.

What does it cost?

You start free with two sessions, each about half an hour, plus unlimited messaging with your coach's apprentice. When you're ready for ongoing coaching, $28/month gets you 8 full sessions, each about an hour, 30 real-coach messages a week, and the same coach building context with you over time. No annual contract, cancel any month.

Is what I share private?

Yes. What you share with your coach never trains anyone else's model. You can export everything you've said or hard-delete your account at any time, no questions asked. Your conversations live in your account, not in a public dataset.

Can I cancel anytime?

Yes. One click from settings. No friction, no retention call. If you cancel mid-month you keep your sessions until the end of the period. If you change your mind in the first 14 days of a paid month, we refund it in full.

What happens when my free sessions are done?

You'll see a clear, no-pressure prompt to upgrade if you want to keep meeting with the same coach. Your context, your goals and everything you have talked about all carry over. Nothing resets. If you don't upgrade, the apprentice is still there for short messages; the deeper sessions just pause until you're ready.

Will it remember me, or do I start over each time?

It remembers. What carries into the next session is a short summary of what mattered, written at the end, not the conversation word for word. Everything you wrote when you set up, and how you rated the parts of your life, stays with you, and it comes with you if you change coach. If there's a line worth keeping exactly as you said it, you can save it as you go.

Can I talk to it at three in the morning?

Yes. There are no opening hours and nothing to book, so the hour is never what stops you. What a plan limits is how many sessions you get, never when you take them. It isn't a person sitting up waiting for you, and it won't pretend to be.

Can I bring anything, or only one subject?

Anything. Work, money, health, family, love, friendship, how you're growing, whether you're enjoying any of it. Each coach has their own lens and works what you bring through it. Where something genuinely needs a doctor, a lawyer or an accountant, you'll be told so plainly, and then asked the question underneath it, because that part is still coaching.

Will it tell me what to do?

Not on the decisions that can't be undone. Leaving someone, cutting off family, quitting, moving, putting your savings somewhere: on those it won't say what you should do, and it will tell you why. It's hearing one side, from the person living inside it. What it will do is ask the questions that get you clearer, name what it sees, and say when you're avoiding the decision rather than making it.

What if I'm in a bad way?

If something you write suggests you might not be safe, the coaching stops and you get pointed at a real crisis line for your country, and it stays with you. It isn't emergency help and it won't pretend to be. If you're in danger now, call your local emergency number or go to findahelpline.com.

What actually happens after a session?

You leave with one thing to do before the next one, set by the coach and specific enough to answer yes or no about. At the start of the next session you get asked how it went. That's the part that makes it coaching rather than a conversation, and it's the part a general chatbot doesn't do.

Pricing

Try it free, upgrade if it works

No card to start. Cancel any time, one click.

Free
$0
No card needed
  • 2 sessions, about 30 min each
  • Apprentice chat, unlimited
  • Goals, habits, tasks, journal
  • 3 core measures
  • Full coach memory
Pick a coach
Recommended
Pro 8
$28/mo
$280 billed yearly
  • Everything in Pro 4, plus:
  • 8 sessions / month (double)
  • 30 real-coach chats / week
  • Unlimited coach switching
Go Pro 8
Pro 4
$17/mo
$170 billed yearly
  • Everything in Free, plus:
  • 4 sessions / month
  • Full memory across sessions
  • 15 real-coach chats / week
  • Full measures library
Get Pro 4
Master
$42/mo
$420 billed yearly
A senior coach. Portrait coming.
  • Everything in Pro 8, plus:
  • 12 sessions a month
  • A coach who has seen more
  • Holds as many parts of your life as connect
  • Joins them up instead of treating them apart
Go Master
What makes this different

Not another agreeable chatbot

A coach designed to push you when it matters, hold the hour, and mean what it says.

Calls out avoidance

Honest pushback when you need it. Your coach names the patterns you'd rather not look at - kindly, but directly.

Structured sessions

Not endless chat. Sessions start on time, end on time, close with a task. The structure is the coaching.

The same coach, every time

Builds context with you over weeks and months. Remembers what you said. Picks up where you left off.

From the blog

We write the things nobody selling this will tell you

Long pieces on being stuck, what actually moves people, and where coaching stops being the right answer. One of them tells you not to hire a coach.

Stuck

The quiet kind of stuck

Nothing has gone wrong. That is the difficulty. A life with no emergency in it produces no signal to act on.

Read this
Choosing

Coaching or therapy: which one you need

Almost every article on this is written by a coaching company, and almost none will tell you not to hire a coach. This one will.

Read this
Honest questions

Do AI coaches actually work?

We build one, so treat it with the suspicion it deserves. What the evidence supports, and the five things it cannot do.

Read this
Everything we have written

Ready when you are.

Two free thirty-minute sessions. No card. Same coach when you come back.

Meet your coach